Embellished jeans are the rage this season. Again, nothing new here. In the sixties many young people were decorating their jeans with anything from applied patches, to hand embroidered designs, to drawing on them with a felt tip marker or even a “Bic” pen. The Woodstock counterculture adopted the working man's attire and adapted it with homegrown decorations.
In the 1970's, the sharp and clean cut disco fashion is imported from Europe, promptly displacing the unkempt hippy look. It was a time of tight bellbottoms with refined pocket decorations. The 1980's saw a comeback of the traditional cowboy image, metal studs and all.
It was in 1999, however, that Tom Ford presented his frayed,
embroidered, low rise Gucci's in the Paris catwalks, going for a mere $3,500! The term "luxe hippie" is coined, and denim would never be perceived the same way again. This induction set the stage for the jeans revolution that we are living today.
Like so many other objects, the simple egalitarian blue jeans has reached levels of ornamentation (and price) that were unimaginable just a decade ago. The quality and sophistication of the decoration that we have seen these last couple of seasons are amazing! Possibly too much for some tastes, and pocket books, but sometimes trends have to swing far in one direction in order to eventually find their proper place.